[The article below is written by Steve Seepersaud and simultaneously published by Binghamton University]

It has long been said that necessity is the mother of invention. Dr. Adam Bitterman ’05, as a second-year medical student, found he constantly needed information and it was burdensome to keep looking in reference books for what he wanted. So, he and his college friend devised a solution.

Bitterman and Jeffrey Midgley ’04 (pictured) developed a line of smartphone applications that serve as ready-reference tools for healthcare practitioners. It’s the core business of JAMB Innovations, a Manhattan-based company they run in addition to their full-time work (Bitterman is an orthopedic surgery resident at Peninsula Hospital Orthopedic Consortium on Long Island, and Midgley is a registered physician assistant).

Their product line includes an emergency dialer for the iPhone, an app with burn education solutions and a pregnancy wheel with a wealth of prenatal information. The apps range in price from $1.99 to free. Bitterman and Midgley are getting ready to launch an improved website for JAMB Innovations, as well as 30 new apps.

“Because these applications are on a mobile device, they go wherever you want them to, which is great, especially if you’re in a hospital,” Bitterman says. “Another target audience is paramedics in the field. It’s important that they have the up-to-date information with them. Jeffrey and I are in the medical field, working as medical professionals, and writing medical solutions. I think that’s unique.”

Because Bitterman edits the content and Midgley does the programming,  start-up costs for this venture have been next to nothing. Bitterman says the business is going well so far – the burn education app uBurn has been the biggest seller – but he doesn’t necessarily expect or want JAMB Innovations to become his full-time career focus.

“I’m not going to quit as a physician-in-training, and that’s not one of my goals anyway,” Bitterman said. “I would love for this to take off, and to have this going in addition to having success as a physician.”

The two former Harpur’s Ferry volunteers see potential growth by going outside the core business and developing entertainment apps for general audiences.

“Our ambitions are very large down the road and we hope these medical apps are just a stepping stone to greater success,” Bitterman says.